There are millions of business accounts on Facebook & Instagram. How do you differentiate from others?

Branding.

Here are 5 simple and easy ways for small business owners like you to establish your brand online.

 

1. Take Great Pictures

All of us are professional photographers right now. What you need are some tips for taking great pictures with your phone.

2. Follow the Rule of Thirds

The rule of thirds states than an image is most pleasing when its subjects or regions are composed along imaginary lines which divide the image into thirds — both vertically and horizontally.

3. Designate a Content Creator

You are on Facebook or Instagram all the time, but that doesn’t mean you know how to manage a Business account. You need a social media expert who can help you gain followers, analyze statistics and boost engagement rate.

4. Use High-Quality Stock Photos

High-quality stock photos, as a backdrop for text and graphics, are a fantastic way to showcase your brand’s look and feel.

5. Follow Typography Rules

Use different fonts to captivate audiences and create beautiful designs.