To-Do List for IG Beginners

Reserve Your Username


Reserve a username that is as close to your company’s name as possible.


Set to Public

Ensure your account is set to public.

Choose a Profile Pic

Choose a profile picture that is on-brand with your other social networks (e.g. company logo.

Effective Bio

Fill in your bio with delightful, actionable and informative information about your brand.

Your website URL

It’s precious real estate and the only place within Instagram to have an interactive, trackable link. Utilize and change it when needed.


Engage with your audience and reply to comments

Promote across channels

Promote your Instagram account across your other social channels (Twitter, Facebook, LinkedIn, Pinterest) and include icons in your customer and promotional newsletters and emails.

Instagram Marketing

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