To-Do List for IG Beginners
Reserve Your Username
Reserve a username that is as close to your company’s name as possible.
Set to Public
Ensure your account is set to public.
Choose a Profile Pic
Choose a profile picture that is on-brand with your other social networks (e.g. company logo.
Fill in your bio with delightful, actionable and informative information about your brand.
Your website URL
It’s precious real estate and the only place within Instagram to have an interactive, trackable link. Utilize and change it when needed.
Engage with your audience and reply to comments
Promote across channels
Promote your Instagram account across your other social channels (Twitter, Facebook, LinkedIn, Pinterest) and include icons in your customer and promotional newsletters and emails.